It’s no wonder why gratitude is on our minds this week. With Thanksgiving around the corner, we wanted to dedicate some time to express the importance of appreciation to our clients, community, and beyond. One of the driving forces behind our philosophy at halfGenius, and behind every aspect of the creative work we do on the daily, is a keen …
You shrieked with excitement as your small business, middle-market, or billion dollar giant enterprise underwent a makeover—or in the world of business marketing, known as a rebrand. But when your new, generation Z-minded branding was revealed, overwhelm and doubt washed over you followed by a rush of thoughts, questioning if a rebrand was the best decision for your business after …
In the business world today, LinkedIn has become a must for every small business to include in their marketing strategy, offering great opportunities for smaller businesses to grow their brand.
Social media is a community of individuals and not an audience to talk at. Brands must take time to build lasting relationships with their followers and participate in the conversations igniting on their feeds.
We cannot say it enough…Visuals, visuals, visuals! Marketing experts around the world are all giving the same dose of advice, boost up the visual storytelling.
What great news to hear as we opened up the Creative Lab this morning – Today, April 27th is National Tell A Story Day – the perfect opportunity to express just how much we value the art of visual storytelling in brand growth.
Email marketing is a vital element in a successful digital marketing strategy – allowing brands to reach a larger percentage of their audience and better engage their followers.
Influencer Marketing has become the go-to strategy for brands to incorporate into their marketing campaigns. Today, research shows that utilizing a social media influencer can provide a better ROI than investing in paid advertising.
With our curiosity peaked, we decided to take a look for ourselves and witness what a personal Facebook user’s newsfeed looked like for a business page.
Our prayers have been answered this month with Instagram’s recent updates, providing users with new ways to better measure brand success.
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