Why Your Rebrand Might at First Feel Like a Botched Hair Cut

You shrieked with excitement as your small business, middle-market, or billion dollar giant enterprise underwent a makeover—or in the world of business marketing, known as a rebrand. But when your new, generation Z-minded branding was revealed, overwhelm and doubt washed over you followed by a rush of thoughts, questioning if a rebrand was the best decision for your business after …