ACADEMY
OF MUSIC

ANNUAL CONCERT & BALL

Philadelphia’s Academy of Music, owned by The Philadelphia Orchestra Association, is one of the oldest opera house in the country still in operation, with over 150 years of history within its wall. Each year, the Academy of Music hosts their annual gala to raise funds for their Restoration Fund.

halfGenius provided video production and photography services to the Academy of Music for their digital marketing efforts leading up to and following their annual gala. For the 160th Annual Concert and Ball, halfGenius conceptualized and produced a series of professional videos for the organization’s digital marketing campaign. This year, halfGenius refreshed the Academy of Music’s website to best reflect the mission and rich history of America’s oldest opera house while serving its site visitors with an optimized user experience.

 

ANNUAL CONCERT & BALL

Philadelphia’s Academy of Music, is one of the oldest opera house in the country still in operation, with over 150 years of history within its wall. halfGenius provided our video production and photography services for their digital marketing efforts leading up to and following their annual gala.

For the 161st Annual Concert and Ball, halfGenius refreshed the Academy of Music’s website to best reflect the mission and rich history of America’s oldest opera house while serving its site visitors with an optimized user experience.

 

ANNUAL CONCERT & BALL

Philadelphia’s Academy of Music, is one of the oldest opera house in the country still in operation, with over 150 years of history within its wall. halfGenius donated our video production and photography services for their digital marketing efforts leading up to and following their annual gala.

For the 161st Annual Concert and Ball, halfGenius refreshed the Academy of Music’s website to best reflect the mission and rich history of America’s oldest opera house while better serving its site visitors with an optimized user experience.

WEB DESIGN

Using the existing content on the previous Academy of Music website, halfGenius updated the site with a new CMS framework and provided a completely fresh look and feel to better reflect the brand while providing an improved user journey.

VIEW WEBSITE

WEB DESIGN

Using the existing content on the previous Academy of Music website, halfGenius updated the site with a new CMS framework and provided a completely fresh look and feel to better reflect the brand while providing an improved user journey.

VIEW WEBSITE

VIDEO PRODUCTION

Conceptualized and Produced professional video to highlight the Academy of Music’s Restoration Fund and engage audience to donate to their foundation and purchase ticket to their upcoming Concert and Ball. The goal of the video series was to educate their audience about the history of the Academy of Music’s building.

GOALS
• Increase donations to the restoration fund
• Educate and engage audience
• Promote upcoming concert and ball

VIDEO PRODUCTION

Conceptualized and Produced professional video to highlight the Academy of Music’s Restoration Fund and engage audience to donate to their foundation and purchase ticket to their upcoming Concert and Ball. The goal of the video series was to educate their audience about the history of the Academy of Music’s building.

GOALS
• Increase donations to the restoration fund
• Educate and engage audience
• Promote upcoming concert and ball

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