hG Creatives Share Their Support For Organ Donation

On April 7, 2017, Donors Are Heroes, an off shoot of the Gift of Life Donor Program hosted THE Party at the Hyatt at the Bellevue. Celebrating its 15th anniversary, THE Party is held annually to raise money in an effort to increase and maintain public awareness, as well as host school summits and teaching initiatives designed to educate our community on the importance of becoming an organ and tissue donor.

This year marks the 3rd year that halfGenius has sponsored THE Party, with our cofounders, Rachel and Jason Cevera serving on the board as co-chairs of the Design Committee. This year our team designed posters promoting THE Party as well as raising awareness about organ and tissue donation. Posters were placed throughout The Bellevue in The Palm window, Nicole Miller, the food court, and the Walnut Street window for a month leading up to the event to boost ticket sales and assist in carrying out the organization’s branding initiatives. In addition to posters, we also had the opportunity to redesign a piece of marketing collateral into an infographic that is sent out annually to educate and fundraise.

For a glimpse in to the event, take a look at some of the hG moments captured at THE Party!