8 Email Marketing Stats That Will Knock Your Socks Off

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We aren’t alone in this universe…but to be more specific…halfGenius, along with many influencial digital marketers believe email marketing is vital element to building a brand’s digital marketing success. Email marketing is able to boost a brand’s ROI, reach a larger audience, and most importantly – better engage your followers. Everyday, we see such amazing statistics about the benefits of email marketing – so it was only a matter of time before we shared them with you!

90% of emails are delivered to the intended recipient’s inbox, whereas only 2% of Facebook fans see your posts in their News Feed.

Source | Forrester Research

57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.

Source | ChoozOn

A message is 5x more likely to be seen in email than via Facebook.

Source | Radicati

You are 6x more likely to get a click-through from email than via Twitter.

Source | Campaign Monitor

Email subscribers are 3x more likely to share your content via social media than visitors from other sources.

Source | QuickSprout

72% people prefer to receive promotional content through email, compared to 17% who prefer social media.

Source | MarketingSherpa

Mobile users who open an email a 2nd time from a computer are 65% more likely to click through.

Source | Campaign Monitor

Email is 40x more effective at acquiring new customers than Facebook or Twitter.

Source | McKinsey

90% of emails are delivered to the intended recipient’s inbox, whereas only 2% of Facebook fans see your posts in their News Feed.

Source | Forrester Research

57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.

Source | ChoozOn

A message is 5x more likely to be seen in email than via Facebook.

Source | Radicati

Email subscribers are 3x more likely to share your content via social media than visitors from other sources.

Source | QuickSprout

72% people prefer to receive promotional content through email, compared to 17% who prefer social media.

Source | MarketingSherpa

You are 6x more likely to get a click-through from email than via Twitter.

Source | Campaign Monitor

Mobile readers who open an email a second time from a computer are 65% more likely to click through.

Source | Campaign Monitor

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

Source | McKinsey

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