WORLD MEETINGS
OF FAMILIES
WORLD MEETINGS
OF FAMILIES
WORLD MEETINGS
OF FAMILIES
Mercy & Justice Initiative
HalfGenius collaborated with Project Home and the World Meeting of Families on their Mercy & Justice Initiative to provide marketing, creative, and communications services in an effort to help them reach their fundraising goal of $1.4 million for The Francis Fund, a special initiative meeting the needs of people in the Philadelphia region who are struggling with hunger, homelessness, and poverty. The Mercy & Justice Initiative was met with tremendous success as they were able to raise over $1.47 Million for The Francis Fund.
Mercy & Justice Initiative
HalfGenius collaborated with Project Home and the World Meeting of Families on their Mercy & Justice Initiative to provide marketing, creative, and communications services in an effort to help them reach their fundraising goal of $1.4 million for The Francis Fund, a special initiative meeting the needs of people in the Philadelphia region who are struggling with hunger, homelessness, and poverty. The Mercy & Justice Initiative was met with tremendous success as they were able to raise over $1.47 Million for The Francis Fund.
VIDEO PRODUCTION
Act With Mercy, Seek Justice
Conceptualized and produced video with a grassroots theme, featuring local and national celebrities and influencers. The strategic plan was executed to publicize a large-scale campaign, allowing the Mercy & Justice Initiative to reach their fundraising goals.
THE CAST
Sister Mary Scullion, Jon Bon Jovi, Lily Tomlin, Jane Golden, Governor Ed Rendell, Connor Barwin, Shane Claibourne, Hughe Dillion, local religious leaders, and many others.
VIDEO VIRALITY
With an effective distribution strategy in place, their video organically reached over 12k viewers in less than a week’s time – with a goal to increase reach even further as Pope Francis’ visit approached.
JBJ VIDEO CHALLENGE
Jon Bon Jovi Soul Foundation responded with their own video challenge, to help raise the last $200k by matching every donation made.
VIDEO PRODUCTION
Dear Pope Francis
HalfGenius was contacted once again by Sister Mary, in an effort to reach Pope Francis and invite him to visit the Knotted Grotto, an art installation created for the World Meeting of Families. The campaign was very successful and inspired Pope Francis to visit the Grotto before returning to the Vatican City.
- Inform the public of Mercy & Justice’s hard work and the support they received throughout the world.
- The video was produced in both English and Spanish, honoring Pope Francis’ native language.
Mercy & Justice
HalfGenius collaborated with Project Home and the World Meeting of Families on their Mercy & Justice Initiative to provide marketing, creative, and communications services in an effort to help them reach their fundraising goal of $1.4 million for The Francis Fund, a special initiative meeting the needs of people in the Philadelphia region who are struggling with hunger, homelessness, and poverty. The Mercy & Justice Initiative was met with tremendous success as they were able to raise over $1.47 Million for The Francis Fund.
VIDEO PRODUCTION
Act With Mercy, Seek Justice
Conceptualized and produced video with a grassroots theme, featuring local and national celebrities and influencers. The strategic plan was executed to publicize a large-scale campaign, allowing the Mercy & Justice Initiative to reach their fundraising goals.
THE CAST
Sister Mary Scullion, Jon Bon Jovi, Lily Tomlin, Jane Golden, Governor Ed Rendell, Connor Barwin, Shane Claibourne, Hughe Dillion, local religious leaders, and many others.
VIDEO VIRALITY
With an effective distribution strategy in place, their video organically reached over 12k viewers in less than a week’s time – with a goal to increase reach even further as Pope Francis’ visit approached.
JBJ VIDEO CHALLENGE
Jon Bon Jovi Soul Foundation responded with their own video challenge, to help raise the last $200k by matching every donation made.
VIDEO PRODUCTION
Dear Pope Francis
HalfGenius was contacted once again by Sister Mary, in an effort to reach Pope Francis and invite him to visit the Knotted Grotto, an art installation created for the World Meeting of Families. The campaign was very successful and inspired Pope Francis to visit the Grotto before returning to the Vatican City.
- Inform the public of Mercy & Justice’s hard work and the support they received throughout the world.
- The video was produced in both English and Spanish, honoring Pope Francis’ native language.
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.”
PERSON PLACE HOLDER
Lorem ipsum dolor sit amet,
“Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.”
PERSON PLACE HOLDER
Lorem ipsum dolor sit amet,