Influencer Marketing has become the go-to strategy for brands to incorporate into their marketing campaigns. Today, research shows that utilizing a social media influencer can provide a better ROI than investing in paid advertising.
HG Facebook Newsfeed Experiment
With our curiosity peaked, we decided to take a look for ourselves and witness what a personal Facebook user’s newsfeed looked like for a business page.
Instagram Introduces Two Pivotal Updates
Our prayers have been answered this month with Instagram’s recent updates, providing users with new ways to better measure brand success.
3 Ways to Incorporate Videos into Your Marketing Strategy
Videos are currently dominating digital platforms, making it vital for brands to keep their marketing strategies fresh and up-to-date.
The Broncos Weren’t The Only Superbowl Winners
We’ve deemed these commercials the best and worst Superbowl ads of 2016. Each category is made up of brands that creativity told their story.
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