HalfGenius created a digital and out-of-home creative marketing campaign for Chester County’s Brandywine Valley, home of the world-renowned Longwood Gardens botanical garden. With the successfully achieved goal of bringing new tourism to the Brandywine Valley, HalfGenius created the 2019 “Nourish” campaign. The creative campaign encouraged visitors to stay overnight and to nourish their senses, curiosity and creativity through all of the exciting activities the Brandywine Valley in Chester County has to offer. Web display ads were created for the digital component of the campaign. For the out-of-home portion, HalfGenius designed billboards, traditional print ads and digital display ads featured across public transportation ad space in New Jersey, New York, Maryland and Washington D.C.