PHILADELPHIA, PA (July, 2017) – Creative marketing agency halfGenius is steadily making moves after six years in business with new clients, a new office space, and two new team faces. Also known as the ‘creative incubator,’ halfGenius is a full service traditional, digital, and experiential marketing agency based out of South Philly, and is pleased to announce the addition of two new hires.
ALLISON SCALERA joins halfGenius as a Designer after earning her BFA in Design from Rutgers University in 2016. During her studies in visual arts, Allison’s work incorporated a variety of print, digital, and interactive installation elements stemming from an interest of art & design.
Beginning her work freelancing for the Mason Gross School of the Arts on various project and showcase work has paved the path toward Allison’s more recent artwork spanning from digital design, illustration, and animation. Combining skills in visual art and design, her innovative approach to abstract figure art explores new dimensions informed by the movement of modern dance. Her artwork has been featured in various exhibits in the greater Philadelphia area.
Allison will be designing the new halfGenius website slated to launch by the end of summer. She will also be contributing to design elements
of various client work including web design, video animation and editing, as well as lead designing a series of digital, print, and out-of-door advertising campaigns.
DORA SOBZE brings over four years of digital marketing experience to the halfGenius team. Having worked with a range of lifestyle clients in the tabletop and beauty industries, Dora’s primary focus has been putting new and emerging brands on the map.
Dora began her digital marketing, public relations, and content writing experience at Detroit-based agency Mo Marketing + PR as Account Executive. She has since freelanced as a social media and digital marketing consultant for a range of lifestyle and B2B clients in the greater New York and Tri-state areas while running operations and marketing of her start up cosmetic company.
As Account Manager at halfGenius, Dora will be developing internal marketing and new business initiatives to prepare for halfGenius’ projected growth. She will also be managing various project work including social media, blogging, and e-mail marketing campaigns.
“Last month marked our six-year anniversary since we launched halfGenius,” says Rachel Luber-Cevera, “so the timing feels just right. We’re at a place of steady growth and evolution as we celebrate six years with a new office space and new team faces. The recent changes are creating a synergy of sorts as we’re also ramping up for an agency rebrand to align with our new website. As a creative agency, having fresh perspectives is key—and so far, the addition of two new faces and minds has been a tremendous asset.” Rachel Cevera | President + Co-Founder, halfGenius
halfGenius continues to expand with new client growth and is currently in the process of hiring a Business Development Manager to soon join the team. For a sneak peek into our creative work follow us on social!