Liberty Resources Inc.

LIBERTY RESOURCES INC.

LIBERTY
RESOURCES INC.

Rebrand

HalfGenius completed a comprehensive rebrand for Liberty Resources, a Philadelphia-based nonprofit working towards advancing Independent Living for people with disabilities since 1980. The rebrand included a logo redesign for Liberty and its 5 subsidiaries plus an alternate seal logo, new website and marketing collateral including a brand relaunch visual and accompanying social media campaign.

Rebrand

HalfGenius completed a comprehensive rebrand for Liberty Resources, a Philadelphia-based nonprofit working towards advancing Independent Living for people with disabilities since 1980. The rebrand included a logo redesign for Liberty and its 5 subsidiaries plus an alternate seal logo, new website and marketing collateral including a brand relaunch visual and accompanying social media campaign.

Rebrand

HalfGenius completed a comprehensive rebrand for Liberty Resources, a Philadelphia-based nonprofit working towards advancing Independent Living for people with disabilities since 1980. The rebrand included a logo redesign for Liberty and its 5 subsidiaries plus an alternate seal logo, new website and marketing collateral including a brand relaunch visual and accompanying social media campaign.

LOGO DESIGN

The logo HalfGenius created for Liberty Resources' rebrand is comprised of three components that together reflect Liberty's values and provide context to their work: 1. A person in a wheelchair, the universal symbol of accessibility 2. The keystone representing Pennsylvania and lastly, 3. The Liberty Bell signifying not only the city of Philadelphia but the freedom and independence Liberty advocates for all those with disabilities.

CORPORATE LOGOS

AFFILIATED LOGOS

BRAND LAUNCH VIDEO

HalfGenius produced and directed a video for Liberty's rebrand launch, narrated by their CEO Thomas Earle. All visual content developed by HalfGenius includes closed captioning for the deaf and audio descriptions for the blind to ensure maximum accessibility.

VIDEO PRODUCTION

Prior to the rebrand, HalfGenius shot the campaign video for Liberty Resource’s annual fundraiser event Taste of Independence. The visual was shot using RED 4k cameras and was debuted to tell Liberty’s story about their Freedom Fund and support charitable donations for the gala.

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PERSON PLACE HOLDER
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