What great news to hear as we opened up the Creative Lab this morning – Today, April 27th is National Tell A Story Day – the perfect opportunity to express just how much we value the art of visual storytelling.
It is believed that human communication has existed for over 30,000 years, but text-based communication has only been around for 3,700 years.1
Visuals give stories life and increase their impact. Humanity has relied on the use of visual storytelling to communicate with one another long before the written word was even developed – effectively passing down stories, sharing lessons, and expressing emotions. Ultimately, we are all dreamers and when you successfully paint a picture for someone you can share the same vision. It’s a beautiful moment in time and we are so grateful to create for our clients.
The Power of Visual Storytelling
The rapid adoption of social media has provided us with the ability to spread our stories further than ever before, reaching unimaginable numbers instantly around the world. This opportunity fuels our passion, the heartbeat, of our agency.
Research shows that visuals have a much higher impact on individuals than text alone, creating a lasting impression for brands. Overall, this means brands have the opportunity to expand their reach while truly engaging and connecting with their audience.
Visual storytelling is the heart and soul of our agency. It is the common thread of our work, as we help our clients successfully bring their stories to life, and ensure their message resonates with their followers.
WHAT’S YOUR BRAND STORY?
Leave your comments below, sharing your experience with visual storytelling and how it has impacted your brand’s development.