Stay Ahead of the Curve with Innovative Web Design We offer Innovative Web Design Services to businesses of all shapes and sizes. In today’s digital landscape, your website is often the first impression potential customers will have of your business. An outdated, poorly designed website can hurt your brand and turn customers away, while an innovative, strategically designed site can …
What Do We Mean When We Say HalfGenius?
Halfgenius is a creative agency focused on creating digital creative solutions. Our day to day involves shattering the ridged lines of ‘traditional’ marketing and reconstructing creative strategies to meet brands with their full potential. However, the very first question we’re asked time and again rarely has to do with the creative design we bring to the table each day. Instead, …
Meet the New HG: The Evolution of our Logo
When a client comes to the HG brainstorming table with a business challenge, we come to the table with a creative solution. Whether they’re looking to engage with new audiences through viral videos, inspire consumer behavior through experiential brand activations, or create an entire rebrand across their scope of business, we come prepared to tackle creative business challenges head on …
HalfGenius Partners with Clutch.co
Building Community + Fostering Trust Among ClientsRecently, not a day has gone by without the tech industry in the headlines. Facebook, Google, Amazon, and other tech conglomerates face increasing public scrutiny, and society as a whole is coming to terms with the social impact of rapid digital transformations. While at one point we let technology take its own course, the …
Why Your Rebrand Might at First Feel Like a Botched Hair Cut
Change is hard—Your brand refresh, however much needed, might be an acquired taste.You shrieked with excitement as your small business, middle-market, or billion dollar giant enterprise underwent a makeover—or in the world of business marketing, known as a rebrand. But when your new, generation Z-minded branding was revealed, overwhelm and doubt washed over you followed by a rush of thoughts, …
No. 1 Benefit for Small Businesses on LinkedIn
In the business world today, LinkedIn has become a must for every small business to include in their marketing strategy, offering great opportunities for smaller businesses to grow their brand.
The Shift in Digital Communication Strategies
Social media is a community of individuals and not an audience to talk at. Brands must take time to build lasting relationships with their followers and participate in the conversations igniting on their feeds.
The Art of Visual Storytelling
What great news to hear as we opened up the Creative Lab this morning – Today, April 27th is National Tell A Story Day – the perfect opportunity to express just how much we value the art of visual storytelling in brand growth.
4 Reasons To Invest In Influencer Marketing
Influencer Marketing has become the go-to strategy for brands to incorporate into their marketing campaigns. Today, research shows that utilizing a social media influencer can provide a better ROI than investing in paid advertising.
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