What Do We Mean When We Say HalfGenius?

Halfgenius is a creative agency focused on creating digital creative solutions. Our day to day involves shattering the ridged lines of ‘traditional’ marketing and reconstructing creative strategies to meet brands with their full potential.

However, the very first question we’re asked time and again rarely has to do with the creative design we bring to the table each day.

Instead, the first question we’re faced with is usually, “why half?”

The short answer is: “the power of two.”

The second question you may be wondering is, “well, what’s that?” And that’s where the longer answer comes in.

The power of two is what fuels the creative genius behind all our work. One half being our extensive design + marketing expertise, experience, and a bit of intuition—the second half being our clients and all aspects of their vision that gets folded into the mix.

Our business and consultative approach is aptly named, Halfgenius because we believe you (our clients) are the other half—and consider ourselves an extension of your team. Each one of us shares the same mission and goals of your business development and growth because simply put, your success is a direct measure of our own.

The Halfgenius team works best with visionaries—with business owners and brands prepared to couple creative strategy and strategic planning with fresh perspectives and a dash of risk. Our creative services provide the vessel through which our clients’ visions can be reimagined and brought to life—however, without the expertise, industry knowledge, vision, and goals brought to the table from our clients, our creative work is incomplete.

We say ‘half’ because our role in your growth and success is providing the innovative, creative, marketing expertise that was once missing to actualize your vision, exceed your goals, and complete your story.

RACHEL LUBER-CEVERA
President + Executive Producer