Halfgenius is a creative agency focused on creating digital creative solutions. Our day to day involves shattering the ridged lines of ‘traditional’ marketing and reconstructing creative strategies to meet brands with their full potential. However, the very first question we’re asked time and again rarely has to do with the creative design we bring to the table each day. Instead, …
Meet the New HG: The Evolution of our Logo
When a client comes to the HG brainstorming table with a business challenge, we come to the table with a creative solution. Whether they’re looking to engage with new audiences through viral videos, inspire consumer behavior through experiential brand activations, or create an entire rebrand across their scope of business, we come prepared to tackle creative business challenges head on …
Happy Thanksgiving!
In honor of my grandmother, Pearl “Fluff” Salkowitz In the spirit of Thanksgiving, I hope you enjoy this poem written by my Mommom in 1960 for her daughter (my mother) to read in school when she was a little girl. Known by many as Mommom, Fluff, Sis, and Petal, my grandmother Pearl Salkowitz, is also known as a poet and …
Showing Gratitude: Ways to Show Your Customers You Care
It’s no wonder why gratitude is on our minds this week. With Thanksgiving around the corner, we wanted to dedicate some time to express the importance of appreciation to our clients, community, and beyond. One of the driving forces behind our philosophy at halfGenius, and behind every aspect of the creative work we do on the daily, is a keen …
The Final Days of Summer | hG Inspiration Playlist
It’s not always easy to stay focused and motivated as summer winds to a close, but that’s where an innovative and creative mind comes in handy. Check out our halfGenius playlist that keeps us inspired and energized, as we work to achieve our clients’ goals.
The Power of Visuals
We cannot say it enough…Visuals, visuals, visuals! Marketing experts around the world are all giving the same dose of advice, boost up the visual storytelling.
HG Facebook Newsfeed Experiment
With our curiosity peaked, we decided to take a look for ourselves and witness what a personal Facebook user’s newsfeed looked like for a business page.