Change is hard—Your brand refresh, however much needed, might be an acquired taste.You shrieked with excitement as your small business, middle-market, or billion dollar giant enterprise underwent a makeover—or in the world of business marketing, known as a rebrand. But when your new, generation Z-minded branding was revealed, overwhelm and doubt washed over you followed by a rush of thoughts, …
Creative marketing agency halfGenius is steadily making moves after six years in business with new clients, a new office space, and two new team faces. Also known as the ‘creative incubator,’ halfGenius is a full service traditional, digital, and experiential marketing agency based out of South Philly, and is pleased to announce the addition of two new hires.
It’s not always easy to stay focused and motivated as summer winds to a close, but that’s where an innovative and creative mind comes in handy. Check out our halfGenius playlist that keeps us inspired and energized, as we work to achieve our clients’ goals.
In the business world today, LinkedIn has become a must for every small business to include in their marketing strategy, offering great opportunities for smaller businesses to grow their brand.
Social media is a community of individuals and not an audience to talk at. Brands must take time to build lasting relationships with their followers and participate in the conversations igniting on their feeds.
We cannot say it enough…Visuals, visuals, visuals! Marketing experts around the world are all giving the same dose of advice, boost up the visual storytelling.
What great news to hear as we opened up the Creative Lab this morning – Today, April 27th is National Tell A Story Day – the perfect opportunity to express just how much we value the art of visual storytelling in brand growth.
Email marketing is a vital element in a successful digital marketing strategy – allowing brands to reach a larger percentage of their audience and better engage their followers.
Influencer Marketing has become the go-to strategy for brands to incorporate into their marketing campaigns. Today, research shows that utilizing a social media influencer can provide a better ROI than investing in paid advertising.
