Plan short-form video around buyer questions, useful proof, and repeatable production. A practical 2024 brief for brands investing in video.
Brand System Planning: A Smarter Creative Start to 2024
Build a flexible brand system that turns 2024 creative trends into consistent campaigns, stronger sales materials, and a practical production plan.
How to Use a Creative Trend Without Losing Your Brand
Turn creative trends into a focused campaign brief. Learn what to test, what to preserve and how to choose a visual direction that fits your brand.
Innovations In The Marketing/Creative Agency
Stay Ahead of the Curve with Innovative Web Design We offer Innovative Web Design Services to businesses of all shapes and sizes. In today’s digital landscape, your website is often the first impression potential customers will have of your business. An outdated, poorly designed website can hurt your brand and turn customers away, while an innovative, strategically designed site can …
A More Usable Website Starts With the Small Interactions
Find the small website interactions that block inquiries. Use this practical usability audit to scope a more accessible, effective website redesign.
TIME 100: Influence in the Digital Age
Just like everything else in 2020, this year’s edition of the TIME 100: The World’s Most Influential People tradition looks a little different. In place of the annual gala, the magazine partnered with ABC for its debut live broadcast special on September 22nd, just ahead of the magazine hitting shelves on September 25th. Following suit of many concerts, conferences, and …
What Do We Mean When We Say HalfGenius?
Halfgenius is a creative agency focused on creating digital creative solutions. Our day to day involves shattering the ridged lines of ‘traditional’ marketing and reconstructing creative strategies to meet brands with their full potential. However, the very first question we’re asked time and again rarely has to do with the creative design we bring to the table each day. Instead, …
Meet the New HG: The Evolution of our Logo
When a client comes to the HG brainstorming table with a business challenge, we come to the table with a creative solution. Whether they’re looking to engage with new audiences through viral videos, inspire consumer behavior through experiential brand activations, or create an entire rebrand across their scope of business, we come prepared to tackle creative business challenges head on …
HalfGenius Partners with Clutch.co
Building Community + Fostering Trust Among ClientsRecently, not a day has gone by without the tech industry in the headlines. Facebook, Google, Amazon, and other tech conglomerates face increasing public scrutiny, and society as a whole is coming to terms with the social impact of rapid digital transformations. While at one point we let technology take its own course, the …
Happy Thanksgiving!
In honor of my grandmother, Pearl “Fluff” Salkowitz In the spirit of Thanksgiving, I hope you enjoy this poem written by my Mommom in 1960 for her daughter (my mother) to read in school when she was a little girl. Known by many as Mommom, Fluff, Sis, and Petal, my grandmother Pearl Salkowitz, is also known as a poet and …
Showing Gratitude: Ways to Show Your Customers You Care
It’s no wonder why gratitude is on our minds this week. With Thanksgiving around the corner, we wanted to dedicate some time to express the importance of appreciation to our clients, community, and beyond. One of the driving forces behind our philosophy at halfGenius, and behind every aspect of the creative work we do on the daily, is a keen …